Web Chat Software for Small Business

Web chat is a great way to interact with customers and create a more personable experience. There are many benefits to using web chat, including increased sales, better customer service, and lower spending.

Web chat is becoming more and more popular among small businesses and businesses in general. It offers a variety of benefits for companies who want to engage with their customers. From increased customer satisfaction to increased sales, web chat software is the best way to get more sales, without spending more on marketing.

Provided that you use it in a flexible and centralised workspace, web chat is:

Scalable: Your staff can serve numerous consumers at the same time.
Fast: Customers can get quick answers using automated workflows and self-service choices (i.e. checking an order or balance, making account changes, etc.)
Personal: Talking directly with your business resembles the back and forth that customers have with relatives and friends, which increases trust.

On top of all that, adding web chat to your website is quick and easy to implement.

In this blog post, we’re going to explore the benefits of web chat for small business and how it can improve your customer experience and conversion rates.

What is web chat software?

The term “web chat” refers to a software tool that often includes “chat” functionality. It’s typically installed on a website using a simple widget that is opened when a customer clicks on the chat icon. This allows leads to quickly and easily send you a message if they have a question while browsing your website.

It’s a great way to build a relationship with your customers and to build trust and loyalty in your brand. This form of support is becoming more and more popular as companies strive to provide better customer service without the additional cost and effort of phone calls or back and forth emails

Why is web chat a great idea for your business?

Small businesses are always looking for ways to grow and compete in the market. One of the best ways to do this is to use web chat. It allows you to talk to your customers and provide them with more personalized services. This often leads to increased sales, customer satisfaction and loyalty. It also helps your team prioritise leads that are already browsing your website, and gives them an easy way to communicate with potential leads.

Benefits of a web chat software

Increased Sales

One of the biggest and most important benefits of web chat is increased sales. It can be used as an effective marketing tool by providing a more personal and convenient customer experience. Web chat gives your sales team an easy way to engage your website visitors and turn them into customers.

You can increase it’s effectiveness even more by transferring web conversations into SMS. The ability for two-way SMS conversations allows you to engage your customers over a longer period of time, and gives your customers an easy way to text your team if they have unresolved questions.

As a result, companies who invest in web chat see an increase in revenue and customer loyalty.

It has multiple functions

Web chat offers more than just customer service, it can also be used as a scheduling tool, a sales tool, and a marketing tool.

Here are a few common functions:

Collecting contact information
Getting Feedback
Providing access to support documents
Customer service
Increasing web conversions
Promoting new offers or up-sells

Increased Trust and loyalty

Studies show that when customers are engaged with a company online, they are more likely to trust them. Web chat lets you engage with customers and leads in real-time while they are browsing your website and are most likely to buy. When your leads and customers have an easy way to talk to you, your website becomes interactive, and as a result your customers feel more of a connection with your business. This leads to increased trust and brand loyalty.

Improved customer experience

The customer experience is the most important aspect of a business, and web chat is an excellent way to help your customers. Not only does it improve the customer experience, but it also helps reduce customer churn. Website visitors prefer to talk with support teams over live text software rather than talking to them over the phone. It helps them to avoid costly phone calls, back and forth emails, and in-person visits.

Save time and money

Web chat software helps keep your business time-efficient. Each member of your team can handle multiple threads at once and are not tied to one person’s phone. As a result, you can get a lot more done.

With automated responses, you can become even more time-efficient. For example, if a customer asks a common question, they can automatically be routed to a support document instead of a member of your team.

Some quick statistics

Here are some interesting statistics that show how powerful web chat software can be when implemented by modern businesses.

Customers who use web chat spend up to 60% more per purchase than those who don’t.

This happens because your sales team can quickly respond to customer concerns and answer questions. Further still, 38% more likely to buy a product after a positive and engaging experience with a business.

Around 73% of customers find web chat the most satisfactory form of communication with a company

When compared to email and phone, 73% of customers were satisfied with the web chat. In contrast, 51% were happy with their email communication to the company. Lastly, 44% felt the same way regarding phone engagement with the business.

According to customer engagement data, 42 percent of customers prefer to leave contact information via web chat, making it the most effective lead-generation method.

Virgin Airlines boosted conversion rates by 23%.

According to the company’s performance statistics, web chat helped them convert clients at 3.5 times the rate of individuals who do not use the product. It’s worth highlighting, Virgin uses web chat to secure additional income and increase average order value rather than at the end of the sales funnel. For example, since the company began using live support, AOV has increased by 15% for those consumers who utilise it against those who don’t.

How to set up your web chat software

Using Modern, it’s easy to integrate web chat on your website and takes less than 5-minutes to set up. In fact, we will install the software on your website free of charge, and give you a 30-minute walkthrough, so your team can start increasing sales and customer loyalty right away.

Click here and book a free demo to see how our web chat solution can transform your business.

Conclusion: web chat for modern businesses

We hope you enjoyed our article about the benefits of web chat for small business. It allows you to easily communicate with your customers and share information with your audience in a consistent and transparent way. The best part is, you don’t have to be a tech expert to implement a webchat; you can use Modern, which is made for easy implementation.